7 eCommerce Metrics Online Businesses Must Know to be Successful

Aug 18, 2019

Introduction to eCommerce Metrics

As an online business owner in the competitive world of Arts & Entertainment, it is imperative to stay on top of your game. To achieve success, you need to track and analyze key eCommerce metrics that provide valuable insights into the performance and growth of your business. In this comprehensive guide, Hype Visions will walk you through the 7 essential eCommerce metrics that every online business must know.

1. Conversion Rate

The conversion rate is a critical metric that measures the percentage of website visitors who make a purchase. It indicates how well your website is converting visitors into customers. By monitoring this metric closely, you can identify areas of improvement in your website design, user experience, and marketing strategies to boost conversions.

2. Average Order Value

The average order value (AOV) reveals the average amount of money customers spend per order. A higher AOV indicates that your customers are purchasing more or higher-priced items, which is beneficial for your business revenue. Analyzing the AOV helps you optimize your pricing, promotions, and cross-selling strategies to increase the average value of each order.

3. Customer Lifetime Value

The customer lifetime value (CLV) represents the total revenue a customer generates during their entire relationship with your business. Understanding the CLV helps you identify valuable customer segments and tailor your marketing efforts to maximize long-term customer loyalty. By focusing on increasing the CLV, you can drive revenue growth and develop meaningful customer relationships.

4. Customer Acquisition Cost

The customer acquisition cost (CAC) measures the amount of money you spend on acquiring a new customer. By comparing the CAC to the CLV, you can determine the profitability of your customer acquisition efforts. Lowering the CAC and optimizing your marketing channels can result in higher profit margins and sustainable growth.

5. Cart Abandonment Rate

Cart abandonment refers to the phenomenon where potential customers add items to their shopping carts but leave the website without completing the purchase. The cart abandonment rate provides insights into the effectiveness of your checkout process. By identifying and addressing the reasons behind cart abandonment, such as unexpected costs or complicated checkout steps, you can optimize the user experience and recover lost sales.

6. Website Traffic Sources

Understanding the sources of your website traffic is essential for effective marketing strategies. Analyzing the performance of various traffic channels, including organic search, paid advertising, social media, and referrals, helps you identify the most effective channels for driving high-quality visitors to your site. By investing resources in the right channels, you can increase brand exposure, attract targeted traffic, and improve overall website performance.

7. Return on Investment (ROI)

Return on investment (ROI) measures the profitability of your marketing and advertising campaigns. By calculating the revenue generated compared to the cost of investment, you can evaluate the effectiveness of your strategies. A positive ROI indicates that your efforts and investments are generating fruitful returns, while a negative ROI highlights areas that require optimization.


In the fast-paced world of Arts & Entertainment eCommerce, keeping track of crucial metrics is vital for your online business's success. By monitoring and leveraging these 7 eCommerce metrics, you can gain valuable insights, make data-driven decisions, and optimize your strategies to achieve growth, increase conversions, and maximize profitability. Trust Hype Visions to provide you with the latest insights and expertise in the arts & entertainment industry, empowering you with the knowledge you need to thrive in this competitive market.