Successfully Find Your Brand Voice by Applying Your Ikigai

Jul 2, 2019


In today's competitive business landscape, it is crucial for companies in the Arts & Entertainment industry to establish a strong and unique brand voice. A brand voice represents the personality, values, and tone of a business, allowing it to connect with its target audience on a deeper level. At Hype Visions, we understand the significance of a well-defined brand voice, and in this article, we will explore how you can successfully find yours by applying the concept of Ikigai.

What is Ikigai?

Ikigai is a Japanese concept that combines two words: "iki," meaning life, and "gai," meaning value or worth. It refers to the idea of finding purpose, fulfillment, and happiness in life by aligning one's passions, talents, values, and contributions. By applying Ikigai principles to your brand, you can create a brand voice that resonates with your target audience and sets you apart from competitors.

Finding Your Passion

Passion is the driving force behind any successful brand voice. To find your passion, ask yourself what truly excites you about your business. What aspect of your arts or entertainment industry ignites a fire within you? By identifying your true passion, you can infuse it into your brand voice, attracting like-minded individuals who share the same enthusiasm.

Identifying Your Core Values

Core values define the fundamental beliefs and principles that guide your business. They serve as a compass, influencing decision-making and shaping your brand's identity. Take the time to identify your core values and ensure they align with your target audience's values. When your brand voice reflects your values authentically, it establishes trust and builds long-lasting connections with your customers.

Understanding Your Target Audience

A key aspect of developing a successful brand voice is understanding your target audience inside out. Conduct thorough market research to determine who your ideal customers are, what motivates them, and what challenges they face. This knowledge will empower you to tailor your brand voice to resonate with their needs, desires, and aspirations. A deep understanding of your target audience is essential to creating meaningful connections with potential customers.

Crafting an Authentic Tone

An authentic brand voice is crucial for building trust and fostering brand loyalty. The tone you adopt should be consistent across all your communication channels, whether it's your website, social media platforms, or advertising materials. Consider the language, style, and rhythm that best represents your brand and appeals to your target audience. A carefully crafted and consistent tone will differentiate your brand from competitors and establish a strong identity in the minds of your customers.

Standing Out from Competitors

In the Arts & Entertainment industry, competition is fierce. To successfully find your brand voice, it's important to differentiate yourself from competitors. Identify what sets you apart, whether it's your unique artistic style, exceptional customer service, or innovative approach. Emphasize these differentiators in your brand voice, demonstrating why your business is the best choice for your target audience. Highlighting your unique selling propositions will help you stand out in an overcrowded market.

Building Consistency

Consistency is a key element of a successful brand voice. Ensure that your brand voice is consistently applied in all aspects of your business, from your visual identity to customer interactions. Every touchpoint with your audience should maintain the same tone, language, and values. Consistency instills trust and creates a recognizable and memorable brand presence that reinforces customer loyalty.

Incorporating Your Ikigai into Every Aspect

Once you have identified your Ikigai – your purpose, passion, and what the world needs – it is important to incorporate it into every aspect of your brand. From your mission statement to your content marketing strategy, let your Ikigai guide you. When your brand voice authentically reflects your Ikigai, it will resonate with your audience and create a lasting impact.

Taking Your Brand Voice to the Next Level

As you continue to refine and evolve your brand voice, remember to analyze and adapt to industry trends and customer feedback. Seek feedback from your audience to ensure that your brand voice remains relevant and meets their evolving needs. Investing in your brand voice is an ongoing journey that requires continuous improvement and adaptation to stay ahead of the competition.


Successfully finding your brand voice by applying your Ikigai is crucial for businesses in the Arts & Entertainment industry. By aligning your passion, values, and audience understanding, you can create an authentic brand voice that resonates with your target audience, helping you stand out from your competitors. At Hype Visions, we understand the importance of a strong brand voice, and we are here to help you craft a compelling, unique voice that drives success and connects with your customers.